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Teresa Duncan explores the dental business from behind-the-scenes of the industry to tackling management and business issues in the office.

Nov 4, 2020

Planning Your Social Media Content with Rita Zamora


Rita Zamora is back to talk about social media marketing since COVID-19 entered our lives. Did you know that many patients left their offices due to lack of communication during the shutdowns? Imagine ghosting your patient base! We also talk about how creating a content calendar can simplify social media posting headaches. 


Episode 64 Highlights 


  • Social media during COVID
  • Is your message positive? Informative?
  • A guide to #hashtags
  • Recommended content for each platform
  • Why you need a content calendar
  • Great free advertising for an office: your Google My Business site




  • “'You should tell your spouse you love them before somebody else does. The same applies to dentistry and other businesses.”
  • “People just want to see the realness about you.”
  • “Practices should be using location hashtags and geo hashtags.”
  • Regarding social media best practices: “More than ever we need to have a system in place.”
  • “Social media is the new website. It allows patients to know you are legit and current.”
  • On setting up a calendar and content: “This work is going to make your life easier, once you are set up on the system there is no going back.”
  • Wise words! “Get everything out of your head, and onto a calendar."



Rita’s Information



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